Introducing Pura! Non-toxic diapers & wipes.
99% water & organic aloe vera. 100% plastic-free and plant-based* wipes. EWG verified & Allergy UK certified.
Organic cotton comfort. Allergy UK certified. Made without chlorine, fragrances, or toxins. Recyclable paper packaging.
At last, a diaper that’s gentle on bottoms and the planet!
Pura diapers don’t compromise on skin safety, comfort, or value for money.
Good for Babies
Allergy UK certified and approved by dermatologists to be gentle on sensitive skin, Pura diapers provide up to 12 hours leak-free protection. Organic cotton enhanced for a comfy fit, they’re luxuriously soft with plant-based materials against babies’ skin.
Good for the Planet
Pura's diapers are made using carbon neutral manufacturing with sustainable materials and less plastics. They come in paper packaging so they're easier to open and recycle.
Totally Chlorine Free
To make them appear whiter and cleaner, many diapers are bleached with chlorine. But chlorine bleaching leaves behind a toxic residue called dioxins which can be harmful to health. That’s why Pura diapers are proudly totally chlorine free (TCF).
🛡️ See why the pros (and the planet) are on board.
️Get Pura Wipes at Amazon!
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Copyright © 2023 Pura | All Rights Reserved
Pura didn’t start in a boardroom. It was born in our home in Chester, United Kingdom. We understand that parenting isn’t always easy. But we believe that choosing the best diapers or wipes for your baby’s skin and the planet doesn't need to be stressy, messy or expensive!
-Guy, Abi, Ezra and Enzo
Stock your diaper bag for sensitive skin!
99% water & organic aloe vera. 100% plastic-free and plant-based* wipes. EWG verified & Allergy UK certified.
Organic cotton comfort. Allergy UK certified. Made without chlorine, fragrances, or toxins. Recyclable paper packaging.
UK’s Favorite Award Winning Diapers & Wipes
Available in the US at Amazon!
Super soft and organic cotton enhanced
Dermatologist-approved diapers, trusted by 2,500+ parents for rash prevention. Pura checks all the boxes.
Allergy UK Certified
Totally chlorine free & fragrance free
Dermatologist approved
FAQs
Flushable wipes made with 99% water & organic aloe vera. 100% plastic-free & plant-based* wipes. Safe to flush. EWG Verified.
Diaper pants that are easy to pull up and down with a 360° stretchy waist band. Allergy UK certified. Totally Chlorine Free (TCF), toxin and fragrance-free. Recyclable paper packaging.
Pura Love
It’s written in the stars! We’re the only UK baby brand to have a 5-star Trustpilot rating.
Great nappies and wipes
Great nappies and wipes - tried quite a few different eco and supermarket brands and Pura products were the best when balancing environmental credentials, cost and quality - used them ever since.
I found Pura via Tiktok and I’m so glad…
I found Pura via Tiktok and I’m so glad I did!
They’re now my go-to brand for nappies and wipes.
They fit my 10 week old so much better around his legs compared to the previous nappies we were using. I found with other nappies they would leave a red indent around his legs but the next size up was far too big, but Pura nappies fit like a glove.
The wipes are brilliant, I love that there is no added chemicals or fragrance so they’re really good for babies skin!
I’ll definitely keep purchasing from Pura.
Amazing and perfect fit
Really struggled with nappies on our little girl but these fitted perfectly and we haven't had a single bit of nappy rash with them. No leaks and go on Really well would go to any other brand now
Wipes are bloody amazing to I use them for myself, it's first wipe I have found that doesn't upset my eczema
Quality products that respect the environment
I have been buying Pura products for more than 3 years. Initially I was convinced by the environmental impact and have also come to appreciate the innate quality if the products. For any parent, or grandparent, who cares about the future of the planet, as well as providing a quality product fir their family, you can do no better than subscribe to Pura. They have led the in producing environmentally friendly, top quality products at very competitive prices.
Great nappies!!
Love that these nappies are eco (plastic and chemical free) my baby seems super comfortable in the nappies, and so far no poo-namies!! Love these nappies!
Best diapers 10/10
Literally the softest diapers I have ever used on my baby. This is my second son and these diapers are elite! It is literally like they are wearing cloth diapers
I absolutely love these diapers!
I have a little girl who has very sensitive skin and I have struggled to find a diaper that works good with her. And then I found these and I will not be using any other diaper but these from now on! Super nice and great quality.